Hydro Haven

The challenge

A hot tub is a considered purchase — buyers research for weeks, compare ranges and specs, and worry about delivery, installation, and what happens when something goes wrong. Selling pre-loved spas raises the stakes further: without visible trust, 'second-hand hot tub' is a hard sell.

Hydro Haven needed more than a shop window. It needed a platform that could carry a customer from their first Google search through checkout, finance, delivery, and years of ownership — and marketing that put it in front of buyers at the moment they're ready.

What we built

We built Hydro Haven a bespoke e-commerce platform on Next.js. The storefront handles ranges, product options, add-ons, and bundled freebies; Stripe powers checkout with finance available; and protection plans run as subscriptions. Buyers can tour the showroom virtually, read guides, and track their order from deposit to hot water.

Ownership is where it goes beyond a normal shop: customers get accounts with their owned spas on record, and every service visit is logged against the machine — so aftercare, warranties, and the pre-loved promise (every spa inspected, serviced, and warrantied) are backed by real records, not just words.

Around the platform we run the demand side: technical SEO is built into the site itself — fast server-rendered pages, structured metadata, sitemaps — and PPC campaigns put the right products in front of buyers who are ready now, landing on pages built to convert them.

• Full storefront — ranges, options, add-ons, and freebies
• Stripe checkout with finance options
• Protection plans as recurring subscriptions
• Customer accounts with owned spas and service history
• Order tracking from deposit to installation
• Virtual showroom tour
• Guides and content hub for considered buyers
• Technical SEO built into the platform
• PPC campaigns landing on conversion-built pages

The outcome

Hydro Haven sells considered, high-ticket products online with the trust that usually takes a showroom visit to build — and keeps the relationship after the sale, with every owned spa and service visit on record. One platform runs the shop, the marketing lands the buyers, and the aftercare keeps them.