Privacy Policy

APX Digital Ltd ("APX", "we", "us") is a software development and digital agency registered in the United Kingdom. This policy explains what personal data we collect through this website (https://apx-digital.co.uk), how we use it, and the rights you have under UK data protection law, including the UK GDPR and the Data Protection Act 2018.

Who is the data controller?

APX Digital Ltd is the controller of personal data collected through this website. You can contact us about anything in this policy via the contact form on our home page.

What we collect and why

• Contact form enquiries — name, email address, company name, position, the services you're interested in, and your message. We use this to respond to your enquiry and discuss work with you. Lawful basis: our legitimate interest in responding to business enquiries, and steps taken at your request prior to entering a contract.
• Server logs — our hosting provider records standard technical data (IP address, browser type, pages requested, timestamps) for security and to keep the site running. Lawful basis: legitimate interest in operating a secure service.

We do not run advertising trackers or sell personal data. This website does not use third-party analytics cookies.

Cookies

This site does not set tracking or advertising cookies. Any cookies used are strictly necessary for the operation of the site (for example, authentication for restricted internal areas). Because we only use strictly necessary cookies, no cookie consent banner is required.

How long we keep your data

Contact enquiries are kept for as long as needed to handle your enquiry and any work that follows from it, and are reviewed periodically. Server logs are retained per our hosting provider's standard rotation and are not used to profile individuals.

Who we share data with

We use trusted service providers to operate this website — including our hosting provider — who process data on our instructions under appropriate agreements. We do not sell or rent personal data. We may disclose data where required by law.

Your rights

Under UK GDPR you have the right to:

• access the personal data we hold about you;
• have inaccurate data corrected;
• have your data erased ("right to be forgotten");
• restrict or object to our processing of your data;
• data portability, where applicable;
• complain to the Information Commissioner's Office (ICO) at ico.org.uk if you believe we have mishandled your data.

To exercise any of these rights, contact us via the contact form and we'll respond within one month.

Our products

Apps and platforms built by APX (for example, DartWiz) may have their own privacy policies covering data handled within those products. Where a product has its own policy, that policy applies to your use of the product.

Changes to this policy

We may update this policy from time to time. The effective date at the top shows when it was last revised.