EasyGrub

The challenge

Marketplace platforms have takeaways in a corner: double-digit commission on every order, the customer relationship owned by the platform, and the restaurant reduced to a listing among its competitors. For a busy independent, 'online ordering' had come to mean giving away the margin on the orders they'd have received anyway.

Takeaways needed their own channel — their brand, their customers, their money — without needing to become a software company to get it.

What we built

EasyGrub gives every takeaway its own ordering channel: a branded iOS and Android app built from a white-label template, plus web ordering, all driven from one platform. Customers order for collection, delivery, or eat-in — including QR ordering at the table — with delivery zones defined by postcode outcode and pricing tiered by basket value.

The money works the way it should: card payments are charged directly into the takeaway's own Stripe account through Stripe Connect — with Apple Pay, Google Pay, and cash on collection supported — and the platform takes a flat per-order fee rather than a percentage of the food. The customer list belongs to the restaurant, not the platform.

Behind the counter, a vendor portal runs the operation: accept or decline orders, manage the menu with option lists and deals, coupons, opening hours with an instant online/offline override, table bookings, and staff — including clock-in attendance and recurring task checklists with overdue escalation. Onboarding is a product in itself: our internal control plane tracks every restaurant from Stripe setup to going live, with menus imported automatically from their existing Just Eat listing.

• White-label branded apps for iOS and Android
• Web ordering under the takeaway's own brand
• Collection, delivery, and eat-in with QR table ordering
• Direct Stripe Connect payments — plus Apple Pay, Google Pay, and cash
• Flat per-order fee instead of percentage commission
• Outcode delivery zones with basket-value price bands
• Vendor portal — orders, menus, deals, coupons, and branding
• Table bookings with configurable timetables
• Staff clock-in and recurring task checklists
• Automated menu import from existing Just Eat listings

The outcome

EasyGrub flips the marketplace model: the takeaway keeps its brand, its customer relationships, and its margin, paying a flat fee per order instead of a cut of every sale. The platform is live with its first branded takeaway apps built end-to-end, an onboarding pipeline moving restaurants from sign-up to live, and an in-store POS in development.